Bernstein’s Inventory of
Creative Artifacts

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The truth is a matter of imagination.
(K Le Guin, 1989)

The media are not toys… they can be entrusted only to new artists, because they are art forms.
(McLuhan, 1954)




































© 2025 Pedro Bernstein. All rights reserved.

Zara Men,
Fall Winter 2024

Label: Zara Studio – ZS024
Format: Campaign, Stills, Interactive Web
Region: Worldwide
Released: 2024
Genre: Interactive campaignFor the Zara Studio Fall/Winter 2024 campaign, and under the direction of Karl Templer and the lens of Craig McDean, with creative direction by Fabien Baron, we introduced a panoramic, interactive approach for Zara for the first time. The campaign advances a bold, sculptural vision of menswear, where classic codes are reinterpreted through contemporary proportions, clarity, and attitude.

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