Bernstein’s Inventory of
Creative Artifacts

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The truth is a matter of imagination.
(K Le Guin, 1989)

The media are not toys… they can be entrusted only to new artists, because they are art forms.
(McLuhan, 1954)




































© 2025 Pedro Bernstein. All rights reserved.

Zara Kids, Step Up
Fall Winter 2024

Label: Zara 
Format: Stills & Film
Region: Worldwide
Released: 2025
Genre: Kids Fashion Campaign  
Portraits by Denis Boulze and films by Lorenzo Cisi invite you to step up with Zara Kids into an extraordinary talent show. Envisioned as a series of distinct vignettes, each spotlighting a child’s unique world and talent, the campaign brings the fashion forward through theatrical atmospheres and expressive portraiture.

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