Bernstein’s Inventory of
Creative Artifacts

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The truth is a matter of imagination.
(K Le Guin, 1989)

The media are not toys… they can be entrusted only to new artists, because they are art forms.
(McLuhan, 1954)




































© 2025 Pedro Bernstein. All rights reserved.

Louis Vuitton
LA BEAUTÉ

Format: Campaign
Region: Worldwide
Released: 2025
Genre: Luxury Beauty Campaign
Conceived from pitch through pre-production to execution, La Beauté campaign was selected from more than five proposed directions that were presented to Louis Vuitton as the defining vision for the line. The launch marks a new chapter for the Maison: an elevated beauty universe imagined by Pat McGrath, captured by Steven Meisel, and shaped under Fabien Baron’s direction. Through striking portraiture, sculptural beauty language, and refined still life, the campaign establishes a modern, unmistakably luxurious lexicon for Louis Vuitton Beauty.

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