Bernstein’s Inventory of
Creative Artifacts

Information
CV
Instagram

The truth is a matter of imagination.
(K Le Guin, 1989)

The media are not toys… they can be entrusted only to new artists, because they are art forms.
(McLuhan, 1954)




































© 2025 Pedro Bernstein. All rights reserved.

Zara Kids, Spring Summer 2025
Salt and Sky

Title: Salt and Sky 
Publisher: La Fabrique des Mots
Region: Worldwide
Released: 2025
Genre: Kids Fashion Campaign  For the Spring Summer 2025 Kids Studio campaign, a fictional book cover became the spark for an entire universe. Initially conceived as a poem in which each child embodies a distinct imaginary talent, the concept unfolds into a natural, bohemian world shaped by curiosity and ease. As they play, the children are seen reaching for clouds, observing butterflies, scooping sea foam, and tracing the textures around them. To complete the project, we created a bespoke book for the client featuring a selection of campaign visuals, preserving this imagined world as a keepsake.

Credit Index