Bernstein’s Inventory of
Creative Artifacts

Information
CV
Instagram

The truth is a matter of imagination.
(K Le Guin, 1989)

The media are not toys… they can be entrusted only to new artists, because they are art forms.
(McLuhan, 1954)




































© 2025 Pedro Bernstein. All rights reserved.

Gucci, The Art of Silk

Format: Campaign
Region: Worldwide
Released: 2025
Genre: Luxury Fashion Campaign, Heritage (70 Years of Foulard)
Initially conceived as a full 360° initiative (spanning social executions, worldwide pop-ups, and complete visual-merchandising rollouts) the project ultimately materialized as a still-life and celebrity campaign. Captured by Steven Meisel, directed by Fabien Baron, starring Julia Garner, Gucci: The Art of Silk is a global celebration of Gucci’s silk heritage: seventy years of pattern, craft, and attitude reimagined for a new generation, expressed through a dialogue between legacy and contemporary iconography.

Credit Index