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The truth is a matter of imagination.
(K Le Guin, 1989)
The media are not toys… they can be entrusted only to new artists, because they are art forms.
(McLuhan, 1954)
Ferragamo, Sotto Voce
Fall Winter 2025
Label: Ferragamo
Format: Campaign Film, Still Imagery, Social Imagery
Region: Worldwide
Released: 2025
Genre: Luxury Fashion CampaignFerragamo’s Fall 2025 campaign embraces a cinematic language inspired by classic Italian film. Directed by Fabien Baron and photographed by Craig McDean, the cast, Mariacarla Boscono, Awar Odhiang, Apolline Rocco Fohrer, and Tim Schuhmacher, moves through interiors of faded grandeur, where gestures and glances carry the narrative. The stills favor sculptural clarity and timeless elegance, while the accompanying film adds emotional depth, turning the season into a quiet study of desire, intimacy, and power.
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