Bernstein’s Inventory of
Creative Artifacts

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The truth is a matter of imagination.
(K Le Guin, 1989)

The media are not toys… they can be entrusted only to new artists, because they are art forms.
(McLuhan, 1954)




































© 2025 Pedro Bernstein. All rights reserved.

Bottega Veneta

Art Director: Pedro Bernstein
Publisher: Bernstein’s Inventory of Creative Artifacts
Format: Advertising Concept
Released: 2025This fictional excercise explores Bottega Veneta signature intrecciato through the language of hair. By translating the weave into strands (loose, sculptural, and meticulously braided) the visuals reimagine craftsmanship as something tactile and intimate.