Bernstein’s Inventory of
Creative Artifacts


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The truth is a matter of imagination.
(K Le Guin, 1989)

The media are not toys… they can be entrusted only to new artists, because they are art forms.
(McLuhan, 1954)




































© 2025 Pedro Bernstein. All rights reserved.


Audemars Piguet
A trace of time

Art Director: Pedro Bernstein
Publisher: Bernstein’s Inventory of Creative Artifacts
Format: Advertising Concept
Released: 2025
This fictional excercise explores the dialectic of presence and absence. The faint tan line on the wrist becomes an imprint of time lived a trace shaped by the hours spent with it. The visual comes to reduce an objects to its absence.