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PEDRO BERNSTEIN

Art Director
bernsteinpedro@gmail.com
161 Mott Street, New York City, NY 10013
ph +1 646 236 8228

Pedro Bernstein is an Argentine designer and art director based in New York. He is currently an Art Director at Baron & Baron, where he shapes the creative development of global fashion, beauty, and jewelry campaigns. His work moves across fiction, literature, design, and fashion through text, image, and speculative research. His first book, Commentary on Approximations to the Object (Set Margins’ Press, 2025), explores the intersection of design and literature. Bernstein holds a degree in Strategic Design from Parsons School of Design.

Employment

Baron & Baron, Art Director
July 2023 – Present
Creative development for global fashion, beauty, and jewelry campaigns for Louis Vuitton, Zara, Ferragamo, Barbie, Gucci, Drunk Elephant, and Pandora.
Pitch, develop, and execute creative concepts into full campaign productions.
Guide and oversee junior art directors and interns throughout concept development, production, and post-production workflows.
Art-direct photo and film productions directly with CD Jeremy Kaye and CCO Fabien Baron.
Direct on-set execution to ensure alignment between creative vision, photography, styling, and production teams.
Develop creative references, visual frameworks, and narrative directions for multi-platform storytelling.
Participate in client presentations, talent discussions, and the development of location and prop references during pre-production.
Oversee visual storytelling across print, film, still-life, and integrated campaign systems.
Supervise print and video post-production, including retouching, color grading, editing, and guideline development.

Swiss Institute of Contemporary Art, Teaching Artist & Curatorial Intern
Aug 2022 – Apr 2023
Supported exhibitions for Jac Leirner, Alfatih, Karen Lamassonne, and Ser Serpas.
Led teen and family workshops and assisted in the production of Public Programs.
Redesigned high-level institutional presentations.
Collaborated on partnerships with Brioni, Pin–Up Magazine, and Time For Art.

Lolly Would, Production Assistant
Aug 2022, Jan 2023
Assisted executive producer Helena Martel Seward in day-to-day production workflows.
Participated in the production of the Chopova Lowena × Chloë Sevigny campaign and contributed to on-set needs for an HBO documentary.

Creative Time, Programming Intern
Jun 2022 – Sep 2022
Worked on artist commissions and art grants for Charles Gaines, NRO Collective & Jill Magid.
Pre-production, documentation and research for public art events and installations.

Instituto de Visión & Revolver Galeria, Gallery Assistant
Jan 2023 - Jun 2023
Assisted daily gallery operations, exhibition preparation, and visitor engagement across two contemporary art galleries in New York.

Art Basel, VIP Assistant
Dec 2022
Facilitated personalized experiences for VIP guests and supported front-of-house operations during one of the world’s leading international art fairs.

Tina Kim Gallery, Media Intern
Aug 2022 - Dec 2022

High Noon Gallery, Gallery Intern

Red Elephant, Art Director
Jan - Sep 2020

Education

Parsons School of Design, 2023
B.B.A. in Strategic Design & Management
Minor in Fine Arts
GPA 3.99 — Academic & Departmental Honors

Universidad de San Andrés, 2019
B.B.A. in Digital Business, Foundation Year

Skills

Conceptual & Creative
Art Direction
Concept Development
Narrative Writing & Story Development
Brand Identity & Visual Language
Composition, Color & Typography
Creative & Visual Research
Creative Writing
Fashion & Contemporary Art Cultural History
Editorial Direction
Still-Life Direction
Presentation Design
Design Strategy

Production
On-Set Direction & On-Set Experience
Pre-Production (shotlists, planning, documentation)
Post-Production (retouching, color, cropping, OOH guidelines)
Social Rollout & Asset Adaptation

Interpersonal & Leadership
Leading Teams & Creative Collaboration
Intense Memory
Attention to Detail
Engagement with Clients

Digital & Technical
AI Visualization (Midjourney, Runway, OpenAI, Gemini, Meta AI)
Adobe Creative Suite
Figma
Keynote
Google Suite
Microsoft Office 360

Referrals

Helena Martel Seward
Producer
672 S Lafayette Park Place
Los Angeles, CA 90057
+1 917 655 9925
helena@lollywould.com

Antwaun Sargent
Curator & Director at Gagosian
555 West 24th Street
New York, NY 10011
+1 212 741 1111
+1 212 741 9611
newyork@gagosian.com

Talks, Performances & Exhibitions

Commentary on Approximations to the Object
Book Launch
Printed Matter Inc., New York City (upcoming, Jan 15, 2026)

Commentary on Approximations to the Object
Book Launch
MALBA Museum, Buenos Aires (upcoming, Dec 17, 2025)

Commentary on Approximations to the Object
Book Launch
San Serriffe, Amsterdam (2024)

Guest Speaker
Startegic Design Panel
Parsons School of Design (Nov 2025)

Guest Speaker
“Navigating the Field”
Parsons School of Design (Jan 2025)

Guest Speaker
“Navigating the Field”
Parsons School of Design (Oct 2023)

Commencement Speaker
School of Design Strategies
Parsons School of Design (May 2023)

Exhibitor
Symposium: Design & Literature
Parsons School of Design (May 2023)

Exhibitor
Designed Realities Virtual Exhibition
designedrealities.org (Oct 2022)

Performance
The Flesh Is All I Have to Offer
Grace Exhibition Space (May 2022)

Press

Pedro Bernstein: por qué el director de arte argentino redefine la vanguardia neoyorquina
Mustique
2024

Quién es el creativo argentino que expande los límites del Diseño en Nueva York
Newsweek
2024

Languages

Spanish, fluent

English, fluent

French, advanced

Trainings

Contemporary Writing Practices
2024

Designed Realities: A course on speculative design led by Dunne & Raby
January 2022 - May 2022

Contemporary Philosophy
2022-2023

Observational Practices Lab
June 2021